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Ilona Rice is an experienced Marketing Research Leader, skilled in both primary consumer research and syndicated data for global markets.
Her expertise in all aspects of the new product development process, from consumer insight and idea generation through product and advertising testing, can help you get closer to your consumer.
Her experience spans high-growth, new product and equity driven HBA/consumer packaged goods, consumer electronics and financial services categories.
She synthesizes large amounts of information into focused insights and ideas, collaborating with stakeholders to make it easy for you to assess business risk and develop ideas and innovations that drive your business.